Why Everyone Should Learn How to Be a Great Podcast Guest
More and more business owners are being invited to share their stories on podcasts — and for good reason. Podcasts have become one of the most powerful ways to reach new audiences, build brand credibility, and connect with potential clients on a personal level.
But here’s the thing: being a great podcast guest isn’t as easy as it sounds. Talking about your business is one thing. Communicating your story in a way that feels natural, engaging, and impactful — that’s a skill. And like any skill, it can be learned.
That’s exactly what my “How to Be a Great Podcast Guest” workshop is designed to do.
Why this workshop exists
Before launching my own podcast studio, I spent over a decade working in radio — producing live talk shows, coaching on-air talent, and helping guests sound their best. One thing I noticed again and again? Even the most brilliant people often freeze up the moment the mic turns on.
They know their business inside and out, but suddenly they’re unsure what to say first. They talk too fast, trail off mid-sentence, or forget the key points they wanted to make.
The truth is, podcasting (and any media appearance) is part performance, part preparation. And when you understand both sides, you can transform an interview into an authentic, confident conversation that gets your message across clearly — and leaves listeners wanting more.
What you’ll learn
In this workshop, we’ll cover everything you need to know to step into the mic — and the moment — with confidence:
How to find and pitch yourself for podcast guest opportunities that align with your goals
What to do before, during, and after an interview to make the most of every appearance
Mic and on-camera techniques to help you sound and look your best
How to craft your talking points so you can tell your story naturally (without memorizing a script)
Simple tricks to calm your nerves and silence imposter syndrome
How to repurpose your interview into social media content, blogs, and newsletters
Who it’s for
This workshop is designed for:
Entrepreneurs and small business owners
Authors, speakers, and thought leaders
Communications and marketing professionals
Anyone who wants to improve their public speaking and media skills
Whether you’ve never been interviewed before or you’re looking to refine your presence and storytelling, you’ll walk away with the tools, strategies, and confidence to own the mic — anywhere.
Why it matters
Podcast interviews aren’t just a marketing opportunity — they’re a chance to connect with real people. A great interview builds trust, strengthens your reputation, and puts a human face (and voice) to your brand.
And when you learn how to show up prepared, polished, and authentically yourself, every podcast appearance becomes an opportunity to grow your audience, attract new clients, and share what makes your business truly special.
Ready to level up your voice?
If your organization, business network, or entrepreneurial community is interested in hosting the “How to Be a Great Podcast Guest” workshop, get in touch!
Because your story deserves to be heard — and heard well.
